Command Structure

Each chevron in the United Command star represents a different business unit and stage in our product lifecycle:

Research and Development – Innovation “I dream”

  • Research new IP and technologies
  • Develop new products, platforms and tools
  • Content and Creative – Art “I express”

  • Generate rich content and IP
  • Creative writing
  • Illustration
  • Music / Audio
  • Modeling
  • QA - Quality “I encourage”

  • Test / Suggest
  • Appraisal / Peer review
  • Support – Nurture “I care”

  • Customer Support
  • Tech services
  • HR
  • Management
  • Admin and Finance
  • Facilities
  • Training
  • Marketing and Sales – Promotion “I evangelise”

  • Marketing
  • Sales
  • PR
  • To promote a culture of excellence each unit is intrinsically complimentary to and dependent upon the others.